Does Your Business Need a Mobile App in 2025? (An Honest Guide)

"I need an app."

We hear this every week. With India being a mobile-first nation, it makes sense. But app development is a significant investment. Before you spend lakhs on development, you need to know if your customers will actually download it.

The "App Fatigue" Reality

The average Indian user has limited storage space on their phone. They will delete an app if they don't use it daily.

• Do they need an app to read your menu? No. A mobile website is better.

• Do they need an app to order groceries weekly? Yes. An app is faster and remembers their payment details.

The Solution: Progressive Web Apps (PWA)

For many businesses, a PWA is the perfect middle ground. It is a website that looks and feels like an app.

• It works offline.

• It loads instantly.

• Users can add an icon to their home screen without downloading anything from the Play Store.

When You DO Need a Native App

However, sometimes a full custom app is necessary. You need a Native App if:

1. You need complex features: Like using the phone’s camera, GPS tracking in real-time (like Uber), or heavy Bluetooth integration.

2. You want Push Notifications: Sending alerts like "Your order is out for delivery" or "Flash Sale starts now" is a powerful way to bring customers back.

3. Loyalty: You have a high repeat customer rate (e.g., a gym or a subscription service).

Summary

Don't build an app just for vanity. Build it for utility.

Not sure if you need an App or a PWA? [Book a Free Consultation with Green Emerald Media] and let's discuss your strategy.